A few weeks ago I was contacted by multiple Emmy Award – winning Editor Jonathan Moser. Jonathan Moser informed me that he wished to interview me for Post Magazine, one of the leading magazines covering the field of Editing and Post – Production. Feeling very honored, I graciously accepted. The topic at hand, was my initial impressions on the recently released Avid 5.0, and it’s impact on current post-production facilities and workflows.
Our discussion covered how Avid has seems to have made a 360˚ full turn around. They have started listing to their users for feedback, and introduced various new tools in Avid 5.0, such as a “drag and drop system “similar to Apple’s Final Cut Pro. Avid has done this in order to win back the users who have moved on to other NLE’s such as Final Cut Pro. Avid’s new motto ” We’re Listening”.
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